Trinidad Hermida (she/her) is the Founder & CEO of The Hermida Company LLC, a company focused on “Building Equity through Empathy.” She is also the Co-founder of Mr. Augmented, a mission-based startup that focuses on creating practical, immersive Augmented Reality experiences that enhance users’ everyday lives. Trinidad believes that “by incorporating everyone’s genius, we can change the game.” 

Through her empathy practice as a business framework, Trinidad’s work has amplified the voices of historically excluded groups at billion-dollar startups and seasoned corporations. During her tenure as the first Head of Diversity and Inclusion at Niantic, she built the company’s inclusivity strategy, talent diversity programs and aligned a global company under a singular mission: to create systemic change through equitable policy and empathic practice. She launched the Black Developers Initiative at Niantic, which granted black innovators funding and platform access to create industry-changing technology. An advocate for human-to-human connection - be it through coaching, mentoring, or otherwise - she works toward maintaining a cohesive understanding of empowering people with unconventional methods that can work to make the world more inclusive for all.